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SAS Marketing Automation

Using the A/B Test Node for Control Groups

This video describes the purpose of A/B testing in marketing, and how to use the A/B test node to create both champion-challenger and challenger-challenger test populations using SAS Marketing Automation 6.

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SAS Marketing Automation

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SAS Marketing Automation 6.6: What’s New?

SAS Marketing Automation 6.6: What’s New?

Creating Selection Criteria by Comparing Data

Creating Selection Criteria by Comparing Data

Managing and Using Seed Lists

Managing and Using Seed Lists

Copying Diagram Nodes in SAS Marketing Automation

Copying Diagram Nodes in SAS Marketing Automation

Finding a Node in a Campaign Diagram

Finding a Node in a Campaign Diagram

Using Today's Date as Selection Criterion

Using Today's Date as Selection Criterion

Using the A/B Test Node for Control Groups

Using the A/B Test Node for Control Groups

Creating a Campaign Definition

Creating a Campaign Definition

Creating a Communication Definition

Creating a Communication Definition

A/B Test Node: Limit and Sort Features

A/B Test Node: Limit and Sort Features

A/B Test Node: Statistical Size Estimator

A/B Test Node: Statistical Size Estimator

Creating an Export Definition

Creating an Export Definition

Using the New Interface

Using the New Interface

Assigning an Offer

Assigning an Offer

Using Node Details in SAS Marketing Automation

Using Node Details in SAS Marketing Automation

Currently loaded videos are 1 through 15 of 17 total videos.