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Using the A/B Test Node for Control Groups

This video describes the purpose of A/B testing in marketing, and how to use the A/B test node to create both champion-challenger and challenger-challenger test populations using SAS Marketing Automation 6.

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SAS Analytics Powers Remote Diagnostics for Volvo Trucks
SAS Analytics Powers Remote Diagnostics for Volvo Trucks
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Your Curiosity Matters
Your Curiosity Matters
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Creating a Basic Report in SAS® Visual Analytics on SAS® Viya®
Creating a Basic Report in SAS® Visual Analytics on SAS® Viya®
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Using SAS® Data Explorer to Import Local Files
Using SAS® Data Explorer to Import Local Files
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Using SAS® Data Studio to Prepare and Transform Data into the Desired Format
Using SAS® Data Studio to Prepare and Transform Data into the Desired Format
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The Difference Between Artificial Intelligence and Machine Learning
The Difference Between Artificial Intelligence and Machine Learning
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Protecting the Earth’s Biodiversity with Artificial Intelligence
Protecting the Earth’s Biodiversity with Artificial Intelligence
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SciSports and SAS® Viya® Score New Insights on Soccer Pitch
SciSports and SAS® Viya® Score New Insights on Soccer Pitch
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SAS Viya - Experience Your New Possible
SAS Viya - Experience Your New Possible
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Overview of SAS Visual Analytics
Overview of SAS Visual Analytics
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SAS Analytics for IoT Powered by Intel Technology
SAS Analytics for IoT Powered by Intel Technology
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Analytics Powers the Internet of Things (IoT) for the Connected Factory
Analytics Powers the Internet of Things (IoT) for the Connected Factory
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SAS Inside Out
SAS Inside Out
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What is a modern analytics platform?
What is a modern analytics platform?
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Digital Marketing -- What It Is and Why It Matters -- The SAS Point of View
Digital Marketing -- What It Is and Why It Matters -- The SAS Point of View

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