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Using the A/B Test Node for Control Groups

This video describes the purpose of A/B testing in marketing, and how to use the A/B test node to create both champion-challenger and challenger-challenger test populations using SAS Marketing Automation 6.

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0:47
Your Curiosity Matters
Your Curiosity Matters
6:07
Creating a Basic Report in SAS® Visual Analytics on SAS® Viya®
Creating a Basic Report in SAS® Visual Analytics on SAS® Viya®
4:06
Using SAS® Data Explorer to Import Local Files
Using SAS® Data Explorer to Import Local Files
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Using SAS® Data Explorer to Profile Data for Better Understanding
Using SAS® Data Explorer to Profile Data for Better Understanding
10:06
Using SAS® Data Studio to Prepare and Transform Data into the Desired Format
Using SAS® Data Studio to Prepare and Transform Data into the Desired Format
4:43
The Difference Between Artificial Intelligence and Machine Learning
The Difference Between Artificial Intelligence and Machine Learning
4:49
Protecting the Earth’s Biodiversity with Artificial Intelligence
Protecting the Earth’s Biodiversity with Artificial Intelligence
2:19
SciSports and SAS® Viya® Score New Insights on Soccer Pitch
SciSports and SAS® Viya® Score New Insights on Soccer Pitch
1:04
GE and SAS - An IoT Ecosystem Powered by Analytics
GE and SAS - An IoT Ecosystem Powered by Analytics
1:35
SAS Viya - Experience Your New Possible
SAS Viya - Experience Your New Possible
2:22
Overview of SAS Visual Analytics
Overview of SAS Visual Analytics
1:06
SAS Analytics for IoT Powered by Intel Technology
SAS Analytics for IoT Powered by Intel Technology
3:26
SAS Inside Out
SAS Inside Out
2:01
What is a modern analytics platform?
What is a modern analytics platform?
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Digital Marketing -- What It Is and Why It Matters -- The SAS Point of View
Digital Marketing -- What It Is and Why It Matters -- The SAS Point of View

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